Something interesting is happening in enterprise software: Generative AI isn't just changing how we sell – it's changing what we're selling.
The shift
Traditional software = rigid features that need sales to explain
Generative software = adapts itself to each customer's context
Key software capabilities
Reads company data → suggests specific workflows to automate
Watches workflow patterns → builds automations
Analyzes tech stack → automates integrations of workflow into systems
This isn't about sales automation. It's about implementation automation - software that understands context and builds itself around it.
The "demo vs. custom implementation" divide is disappearing. When software can reshape itself, every version becomes custom.
Still early, but worth watching how this redefines what we consider an enterprise "product".
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If you have any questions or thoughts, don't hesitate to reach out. You can find me as @viksit on Twitter.