Enterprise Software Just Killed Its Own Demo

Something interesting is happening in enterprise software: Generative AI isn't just changing how we sell – it's changing what we're selling.

The shift

• Traditional software = rigid features that need sales to explain
• Generative software = adapts itself to each customer's context

Key software capabilities

• Reads company data → suggests specific workflows to automate
• Watches workflow patterns → builds automations
• Analyzes tech stack → automates integrations of workflow into systems

This isn't about sales automation. It's about implementation automation - software that understands context and builds itself around it.

The "demo vs. custom implementation" divide is disappearing. When software can reshape itself, every version becomes custom.

Still early, but worth watching how this redefines what we consider an enterprise "product".

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