Static product specs are obsolete. They’re relics of a slower, less iterative world, disconnected from the realities of modern product building.
Developers figured this out years ago. Instead of writing static documentation, they generate it directly from their code, ensuring accuracy and alignment with the product.
So why are product managers still stuck writing specs that can’t keep up?
Creator-PMs are changing this. Armed with AI-powered tools, they’re turning specs into dynamic, evolving prototypes that remain in sync with the product and foster true collaboration.
Imagine this: product feedback isn’t a comment buried in the margins of a doc. It becomes a fork of the prototype itself. A suggestion like “improve this flow” triggers an alternative version of the user experience — updated navigation, adjusted copy, or restructured interactions — all ready for immediate testing. Teams can compare it to the original, gather real-time feedback, and eliminate the guesswork of static documentation.
The future of Figma isn’t just better collaboration. It’s a Replit-like environment where design, code, and collaboration merge seamlessly.
Prototypes become living, interactive, testable artifacts that serve as the single source of truth for teams. Instead of debating static specs, teams align around what they can see, test, and experience.
For Creator-PMs, this is transformative. Prototypes aren’t just tools to explore ideas. They’re the product itself, albeit in its earliest form. Feedback becomes immediate action. Iteration happens fluidly. Collaboration flows as fast as we can think.
Prototypes won't just describe the product anymore — they'll lead it. And the teams embracing this shift aren’t just building faster. They’re building smarter.
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If you have any questions or thoughts, don't hesitate to reach out. You can find me as @viksit on Twitter.